What if I told you that using the right copywriter can help your business double or even triple its profits? You’d probably want to know more, right? That’s what this article will do: help you figure out how to hire the right freelance copywriter for your business.
What Is Copywriting?
A freelance copywriter is a professional writer who specializes in writing content to promote a company’s products or services. The work of a freelance copywriter can be creating headlines and press releases, developing brochures, ad campaigns, product descriptions, and web content.
But regardless of their assignment, all freelance copywriters have one thing in common. They must excel at communicating with readers through words. In fact, as a freelance copywriter myself, I know that one specific skill set matters above all else. That’s how well you write depends on how clearly you understand your audience’s needs and how effectively you tell stories they want to read.
Why Hire Copywriters?
As business owners, we know how important it is to get our message out there. Most of us don’t have time to do that and hire freelancers to get things done professionally. With copywriting services, there are many options available. It can confuse you to figure out which one is right for you.
I’m Jonquil McDaniel, a freelance copywriter with over 7 years of experience in copywriting. I understand what matters when hiring any kind of freelancer. Contact me if you need writing services by a professional freelance copywriter.
How Much Does It Cost To Hire A Copywriter?
Before you price copywriters, you need to have a good idea of what you’re looking for. Do you need someone to write product descriptions? Or maybe lead generation emails? If so, expect to pay anywhere from $0.10 to $2 per word, depending on experience. Professional copywriters fall somewhere in between these two rates.
1) Figure Out What Type of Copywriter You Need
They did not create all copywriters equal. Depending on your business, you might need a very specific type of writer. The difference between a freelance website content writer and an SEO copywriter is vast. In order to find a great fit, it’s crucial that you know what type of copywriter you need before hiring one.
They will most likely ask about your goals during initial discussions. Likewise, you can also create a bullet-point list of qualities you want in your copywriter. That way, there aren’t any surprises down the road. Because here’s a little secret. Just because someone lists themselves as a freelance writer who specializes in marketing and education, doesn’t mean they can actually write for either field! The more specific your needs, the better off you’ll be when hiring writers.
Here is a list of types of copywriters to get you started:
- SEO Copywriter: An SEO copywriter specializes in writing promotional content that will rank highly in search engines. They must have a good understanding of keyword density and readability.
- Technical Writer: A technical writer specializes in writing content that is specific to a certain field or industry. They may have experience in computer science, engineering, or business. Education Education Writer: An education writer writes content geared towards students and teachers in any field of study. They may be former teachers themselves.
- Content Writer: A content writer focuses on creating engaging articles that inform, persuade, and entertain readers.
- Marketing Copywriter: A marketing copywriter writes sales copy, advertising copy, and other types of promotional content. They are creative with words to sell a product or idea.
- Web Content Writer: A web content writer writes short, engaging content for a company’s website. Another name for them is a web copywriter.
Hiring one type over another can make or break your business in terms of results and could make or break your writer’s career too!
I am an experienced SEO content copywriter that will market your business to succeed with relevant online content specifically written for search engines to rank higher than competitors. Call me today for a free consultation.
2) Know What to Look For in a Freelance Writer
Are you running a small business? Have you ever written copy yourself? Are you looking to hire someone who may help you with your marketing campaigns and other web content needs? If so, it’s important to hire a freelance writer who has what it takes to do good work for your business. Here are some tips on how to find an experienced copywriter for your business:
- Look at their portfolio. If you need a writer to produce web content, it’s important to see samples of their work. You want someone who can write high-quality copy that appeals to your target audience.
- Read reviews of their work. Look at reviews on sites like Yelp or Google to see what people are saying about them. Read both positive and negative reviews, because that can tell you a lot about whether they’re right for your business.
- Read their biography. It’s also important to know more about their background, including how long they’ve been in business and what kinds of clients they typically work with. You want someone who has experience writing copy that will appeal to your audience. Ask them questions.
Once you have some samples of their work, it’s time to ask them some questions so you can decide whether you want to hire them. Find out what they think about your target market, as well as learn more about their process for producing web content—it helps to find a writer who understands where you are coming from, both culturally and professionally. If you don’t feel comfortable with them after talking with them on the phone, don’t hire them! It’s also important to check references if possible. In short: It should be clear that their skills match up with what you need for your business. Check their rates before hiring anyone.
3) Consider How Long You Will Work Together
When hiring a freelance copywriter, consider how long you will work together. For one-off projects, you can get by with an entry-level copywriter. However, if you’re looking to build a long-term relationship with your copywriting team or launch an extensive marketing campaign, it might be worth spending more on experienced professional writers who will create exceptional content for your brand.
4) Review Their Past Work
Before you hire a freelance copywriter, it’s important to review their past work. The best copywriters can make complex topics sound clear and interesting; check out their portfolio to see if they’ve had success with your industry or topic area. You can also search online for reviews of their writing services or read customer testimonials (good and bad) to get an idea of how others feel about them.
Read all testimonials carefully—even negative ones may contain some good information that could be helpful in guiding your decision-making process. Ideally, talk to several candidates before making a final decision on who will write your project. Use what you learn from these interviews to help inform future hiring decisions—and refer to it later when working with other writers on projects so that everyone agrees regarding timelines and deliverables.
5) Get Recommendations From Friends and Colleagues
Personal recommendations from friends and colleagues are a powerful tool for hiring a freelance copywriter. If someone you trust recommends a freelancer, you can be confident they’ll provide excellent service. However, your friends and colleagues may not know how to select an ideal candidate—which is why it’s important to ask specific questions about their experience with candidates before placing an order. This way, they can make more accurate recommendations, which will save you money and time.
6) Post A Job Offer
Hiring a freelance copywriter isn’t as simple as finding one on Elance and negotiating a price. To get high-quality work, you need to post an impressive job offer—and some will be afraid to apply if they think it’s too low or too high. By posting sample work that aligns with your business goals, writing samples that are within your budget range, and stating what you’re looking for in terms of deadlines and deliverables, your top prospects will have all of their questions answered before they even click apply. Plus, posting a job offer doesn’t lock you into anything; other freelancers can still submit bids after reading your offer by adding comments on it!
8) How To Write An Effective Copywriting Job Post
Hiring a freelance copywriter can be a dispirited task, especially if you don’t know what to look for in a talented copywriter. To help guide you through, here are some questions to ask as well as things to consider when hiring your next freelance copywriter:
* How many years of experience do they have?
* What types of writing have they done?
* What makes them stand out from other writers? Why should I hire them over someone else?
* What kinds of clients have they worked with in the past?
* Have they ever written a book or an e-book before, and if so, how did that turn out for them? Did it help their business at all? If so, how did it do that?
* How much should I pay for their services (this will obviously depend on your budget)?
* Is there anything else they think I should know about them?
A Talent Edge For Your Entire Organization
Freelance copywriters are some of the most highly skilled, specialized professionals in today’s competitive job market. They have to be—these specialists have everything to gain by honing their craft and building up their reputation. As an independent contractor, each writer has complete control over her own schedule, so she can better accommodate your needs.
But it’s not just about being able to find someone who works when you work; freelance writers have more incentive than most employees do to finish a project on time. That means they typically produce quality work with tight deadlines, saving you money with faster turnaround times. Plus, they bring expertise that benefits your entire organization, since freelance writers are often equally adept at editing or proofreading work as they are at writing content from scratch.
As a business owner, you’re probably already aware of how valuable a talented writer can be to your organization. Even if you have an in-house content team, tapping into freelance talent from time to time can help ensure that all of your messaging is consistent and error-free. You never know when you might need on-demand expertise on subjects ranging from SEO best practices to industry-specific terminology.
Take Advantage of Current Special Offers
If you’re looking to hire a copywriter, take advantage of our current special offers. I’ll ask you a few questions so we can tailor your offer specifically to your business needs. Let’s talk about your content marketing strategy today!